Innovation

Everything is a Remix

By 2017-11-13January 10th, 2018No Comments

“If you wish to make an apple pie from scratch, you must first invent the universe.” – Carl Sagan

We have the mistaken intuition that to be creative, you must be original… that innovation comes from some kind of genius. In reality, new things are born from existing ones, remixed, recombined and reworked in different ways.

This is as true for hip-hop and heavy metal as it is for inventing iPhones and snowboards. Ultimately, nothing is original. It’s all just a snowball where old ideas compound into new ones.