Work that matters. People who care.

By 2018-11-19No Comments

This conversation with Chase Jarvis is Seth Godin’s one-hour distillation of his book, This is Marketing. Focusing on an audience that’s an inch wide and a mile deep is hard because we’re conditioned by a century of old media to target the masses, an oxymoron because that’s not a target. Seth’s take – do work that matters for people who care.